Branding yourself is one of the most difficult and one of the most simple things to do.
Difficult because you want to sum up all the things you feel you are and want to project to the world in a few words that can act as a logo, an identity that people can remember without it being your name or photo.
Maybe it can be a little edgy, serious, cool or fun depending on how you see yourself and if you are a mixture of these then something that incapsulates all of them.
Simple because if you can't find something you love, then use your name. That's what I did.
Before that though I went through the agonising process of trying to find a name, I even settled on Glory for a while but it seemed a bit presumptuous and stuck up so back to jamesbickerton and on with creating good work.