THINKING

Ship Happens. So Does Waste.

We don’t talk about it enough, but here’s the truth: time is your most precious resource — especially in product. You can lose money and make it back. You can ship features and roll …
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 · 
April 19, 2025
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4 min read

Design Thinking Is Broken

Forget workshops and sticky notes. The fastest way to better product delivery is designing for deliverability — with empathy, not ego. This one’s for Ed Everett — because I promised I’d write it. Here’s …
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 · 
April 18, 2025
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4 min read

Who is James Bickerton?

Hi! I’m James. I help people build better things—faster. Some people make apps or websites or new services. I help them make sure those things actually work for real people. I figure out what’s …
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 · 
April 2, 2025
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2 min read
Your Product Sucks

WEEKLY BREAKDOWNS OF PRODUCT PIVOTS THAT WORKED

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