Hi! I’m James.
I help people build better things—faster.
Some people make apps or websites or new services. I help them make sure those things actually work for real people. I figure out what’s broken, what needs to be fixed, and how we can fix it super quickly.
I Didn’t Start Here
A long time ago, I worked with big companies like Sony and Coca-Cola. We made fun websites and online games. Sometimes, we even made stuff people didn’t really need, but they wanted it anyway. (Kind of wild, right?)
I learned a lot about how people think and why they choose one thing over another.
Then I Got Serious
After a while, I wanted to work on things that truly helped people.
So I started helping teams build real products—things like travel sites, music apps, and banking tools. I used design and strategy to make those things easier to use and more helpful.
Then I realised: people waste too much time doing stuff that doesn’t work. Meetings, reports, planning forever… yawn.
So I made my own way of working—faster, clearer, better.
What I Do Now
Now I run short, fast workshops to help teams fix problems and build smart solutions. I work with banks, restaurants, and even energy companies.
We ask real people what they need, we test ideas quickly, and we don’t wait around.
Some of the teams I’ve helped include:
- HSBC (a bank)
- Kscope (an AI company)
- bp (a big energy company)
I Work Fast Because Time Matters
I believe we should never waste time. If you’re going to make something, make sure it’s something people want—and make sure you’re learning fast.
I help people:
- Pick the right idea
- Build a quick version
- Test it with real users
- Make it better
No guessing. No fluff. Just real answers, fast.
Wanna Try Something Fun?
I made a quick quiz. It helps you figure out if your idea is really working—or if you’re just hoping it is.
You can try it here:
👉 Click here to take the PMF Quiz!
It only takes a minute, and it could help you make something great.
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