We don’t talk about it enough, but here’s the truth: time is your most precious resource — especially in product.
You can lose money and make it back. You can ship features and roll them back. But the months (or years) spent building something no one wants? That’s time you never get back.
I’ve spent my career helping founders avoid that trap.
Because building a product is already hard. Doing it slowly, with no real user signal and too many assumptions? That’s how teams burn out, budgets collapse, and good ideas go nowhere.
So I do things differently.
1. Speed Is Not a Luxury — It’s a Necessity
When founders come to me, they’re usually deep in the early-stage fog: too many ideas, no clarity, and pressure to deliver. That’s my zone.
I take teams on a 4-day mission — from idea to user-tested prototype — using a proven process developed at Google Ventures. It’s fast, structured, and brutally focused.
Why? Because speed isn’t just about pace — it’s about momentum. You need it to align your team, test assumptions, and make confident decisions.
Whether we’re defining strategy in 2 weeks, building a product in 4, or redesigning a service in 8, every sprint is built around velocity and signal — not fluff.
We’re not guessing.
We’re building with proof.
And in this game, that changes everything.
2. The Real Problem Is Bloat
Here’s what I’m fighting: corporate UX bloat.
It’s the kind that delivers “beautiful” products that don’t solve real user problems. The kind that takes 12 months to launch… and still hasn’t nailed:
- Product-market fit
- Onboarding without drop-off
- Data flow into the algorithm
- Compelling experiences for both sides of a marketplace
- Delighted users — and proud founders
This happens when you confuse activity with progress. When you ship without testing. When slow cycles hide critical problems.
That’s not UX.
That’s waste.
I help kill that waste — and replace it with a sharp, focused, testable process that gets results in weeks, not quarters.
I thrive in the discovery phase, where things are fuzzy, risky, and full of potential. I’m comfortable in the chaos. That’s where the most important product decisions are made — and I help founders make them with their customers, not in a vacuum.
What makes it work isn’t just process.
It’s facilitation.
As one founder said, I don’t just run workshops — I facilitate the right conversations.
Ones that connect business goals to design decisions and unlock real momentum.
Build Less. Learn More.
I believe the best products are born from constraints — especially the constraint of time.
When time is compressed, clarity rises. You surface assumptions. You move.
That’s why every sprint I run is outcome-driven:
• Strategy in 2 weeks: Define your product direction, prototype the riskiest assumption, and test it with a waitlist site. 5%+ signup? You’re onto something.
• Product in 4 weeks: Go from idea to a user-tested prototype that scores 7+/10. That’s the signal you need to build, pitch, or raise.
• Service in 8 weeks: Map your service, find your biggest friction point, and test a co-created, customer-first solution.
Behind all of it is a simple belief:
Time is product.
Every week you delay is time you’re not learning, growing, or gaining traction.
And your competition? They’re not waiting.
I’ve built a practice that protects your time — and turns it into something meaningful: insight, alignment, and real results.
Final Thought: Let’s Not Waste It
If there’s one thing I’ve learned, it’s this:
Founders don’t need more features. They need focus.
Clarity doesn’t come from thinking harder or waiting longer.
It comes from testing faster, learning sooner, and building smarter.
If you’ve already spent 12 months building and still haven’t cracked it…
- If you’re losing half your users at onboarding
- If your algorithm isn’t learning fast enough
- If both sides of your marketplace are underwhelmed
- If you’re underwhelmed…
You don’t need a pivot.
You need a reset.
And that starts with clarity.
Ship happens. Waste doesn’t have to.
Let’s fix the real problems — before you lose more time.
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